Ever wondered if the bookies you use are actually part of the same group?

Many UK and Irish bookmakers share ownership, trading teams, and even odds—while others operate independently.

Knowing who owns each brand can help you make smarter betting choices, whether you’re looking for different offers or just want to spread your activity across multiple bookies.

Here’s a breakdown of which bookies are linked, which stand alone:

Independent Bookmakers (Standalone in the UK & Ireland)

These bookies operate without a parent company and set their own odds and offers:

• Bet365 – Standalone business in the UK
• Betfred – Standalone business in the UK
• BarOneRacing – An independent Irish bookmaker with a strong racing focus.
• 10bet – Operates independently, not linked to a wider sports betting network.
• Betway – Operates independently, not linked to a wider sports betting network.
• Geoffbanks – Operates independently, not linked to a wider sports betting network.
• Livescorebet – Operates under a separate license but has close ties to Virgin Bet.
• Netbet – Operates independently, not linked to a wider sports betting network.
• NRGbet – A lesser-known bookmaker that offers racing markets and promotions.
• Virgin Bet – Operates under a separate license but has close ties to Livescorebet.
• BoyleSports – One of Ireland’s largest independent bookies, but also operates in the UK
• Vbet – Operates independently, not linked to a wider sports betting network.
• Bresbet - Operates independently, as from 27th March 2025
• BetZone - Operates independently
• Planetsportbet - is a trading name of Planet Bet Ltd

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Bookmakers Owned by Larger Groups

- 888 Holdings

Bookmaker brands: 888 Sport, Mr Green, William Hill

Customers have reported similar account restrictions across these brands

- BetVictor Group

Bookmaker brands: BetVictor, Parimatch, Talksport Bet

Known for its strong racing markets and occasional boosted odds offers

- Entain

Bookmaker brands: Bwin, Coral, Ladbrokes, Sportingbet, Partypoker

Well-known for Best Odds Guaranteed and various horse racing promotions.

- Flutter Entertainment

Bookmaker brands: Betfair Sportsbook, Paddy Power, Sky Bet

These brands share trading teams and often feature similar racing odds and offers.

- FSB Technology (Odds Provider)

Bookmaker brands: Bet600, BetGoodwin, Fafabet, Fitzdares, The Pools, QuinnBet, OctoBet

- Grosvenor Casinos

Bookmaker brands: Grosvenor

Part of a wider gambling business but offers standalone sports betting services.

- Kindred Group

Bookmaker brands: Unibet, 32Red

- LeoVegas Group

Bookmaker brands: BetMGM, BetUK, LeoVegas

BetUK is positioned as a racing-focused brand with regular promotions.

- Lovell Brothers Ltd

Bookmaker brands: Dragon Bet, Gentleman Jim

Same Owners, Separate license.

- Sporting Index Group

Bookmaker brands: Sporting Index, SpreadEx

Both brands specialise in spread betting but also offer fixed-odds racing markets.

- Star Racing Limited

Bookmaker brands: Star Sports, AKBets, Ne-Bet, McBookie

A growing group catering to high-stakes and niche betting markets.

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Why Does This Matter?

If you’re betting with multiple bookies, it’s useful to know which brands are connected. They may share promotions, odds, and even restrictions on accounts. If you’re looking to diversify your betting or take advantage of different offers, checking who owns your bookmaker is a smart move.

Want to maximise your value even further? Check out our guide on Best Odds Guaranteed – What Is BOG & Which Bookies Offer It? to see where you can get the best prices on horse racing bets.