Best Odds Guaranteed Guide | Which Bookies offer BOG?

Best Odds Guaranteed (BOG) is a popular promotion offered to bettors by bookmakers, ensuring that if you take a price on a horse and the Starting Price (SP) is bigger, the bookmaker will pay you out at the bigger odds.

However, each bookmaker has specific terms, conditions, and limitations associated with their BOG offers.

Below is a comprehensive guide to the policies of various bookmakers:
10bet

BOG Applicability: 10bet does not offer Best Odds Guaranteed (BOG) on horse races.

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32red

BOG Applicability: Best Odds Guaranteed is not available to customers at 32red Sport.

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888sport

BOG Applicability: No information found on their website regarding BOG.

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Bet365

BOG Applicability: This offer includes all races where we offer Win and Each Way betting.

Time of Day BOG Applies: Offer applies to bets placed (includes singles, multiples, Bet Boost and Showcast bets) from 08:00 UK Time on the day of race, on Win and Each Way or Win Only Fixed Odds markets only. Where the race off time is earlier than 08:00 UK Time for racing taking place outside of the UK and Ireland, the offer will apply for at least one hour before race off.

Bet Types Covered by BOG: Offer applies to bets placed (includes singles, multiples, Bet Boost and Showcast bets) from 08:00 UK Time on the day of race, on Win and Each Way or Win Only Fixed Odds markets only. All other markets, including adjusted place terms (Each Way Extra), Ante-Post bets (unless otherwise stated) and Tote/Pari-Mutuel/Colossus (bets and dividends), are excluded from this offer. All racing in Australia, New Zealand, Japan, Singapore and Hong Kong is excluded. Where the race off time is earlier than 08:00 UK Time for racing taking place outside of the UK and Ireland, the offer will apply for at least one hour before race off.

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Bet600

BOG Applicability:

  • Applies to all UK and Irish horse races.
  • If you take an early or show price, and the Starting Price (SP) is higher, you'll be paid at the SP.
  • Maximum payout under BOG is £/€500 per single bet.
  • Does not apply to Ante Post bets, special markets, international racing, or bets funded via Skrill or NETELLER.

Time of Day BOG Applies: Valid on bets placed after 10:00 am daily.

Additional Conditions:

  • Standard Rule 4 deductions apply.
  • Bet600 reserves the right to restrict eligibility, void pre-event bets suspected of abuse, and reclaim bonuses or enhanced payments awarded in error.
  • Bet600 Terms and Conditions apply, including exclusions for employees and affiliated persons.

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BetfairSportsbook

BOG Applicability: Betfair no longer offers BOG on Horse Racing and Greyhound Markets.

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Betfred

BOG Applicability: Available on UK and Irish horse races, and some international events. BOG starts from 08:00 on race day.

Time of Day BOG Applies: Available from 08:00 on race day. At Betfred shops, bets can be placed between 11:00 and 13:00.

Additional Conditions:

  • Best odds guaranteed (BOG) doesn’t apply to multiple bets like Lucky 63s, Lucky 31s, and Lucky 15s
  • Best odds guaranteed don’t apply to Pari-Mutuel, Tote, or Ante-Post
  • Where there is a Rule 4 deduction, Betfred will pay the larger odds after the Rule 4 deduction is made to the price
  • Punters using free horse racing bets aren’t eligible for the best odds guaranteed
  • Special boosts or markets don’t count in the offer
  • In case of a breach of offer rules, or Betfred has evidence of collusion to guarantee a profit regardless of the event’s outcome, Betfred reserves the right to nullify the bonus and settle bets at the right odds
  • Betfred can exclude some customers due to account staking or internal risk policies

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Betgoodwin

BOG Applicability: Applies to all UK and Irish horse and greyhound racing.

Time of Day BOG Applies: Available only after 10:00 UK time on the day of the race.

Additional Conditions:

  • Does not apply to Ante Post bets, special markets, or international racing.
  • Maximum BOG benefit capped at £/€1000 per bet.
  • Rule 4 deductions apply.

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BetMGM

BOG Applicability: Applies to UK & Irish Greyhound Racing from 11:00 each day.

Time of Day BOG Applies: Available from 11:00 UK time daily.

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Bettarget

BOG Applicability: No information found regarding BOG on their website.

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BetUK

BOG Applicability: Applies to UK and Irish horse racing

Time of Day BOG Applies: Available on bets placed after 11:00 am.

Qualifying Bets: Applies to racing events with a wide range of betting options, including singles, accumulators, Lucky 15s, and Trixies.

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Betvictor

BOG Applicability: Applies to Early Price bets on UK and Irish horse races.

Time of Day BOG Applies: Available from 09:00 UK time on race day.

Additional Conditions: Excludes Ante-Post and In-Play bets.

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Betway

BOG Applicability: BOG is available on Win Only bets in Extra Place Races.

Additional Conditions:

  • BOG is not eligible on Each Way bets in any Extra Place races, unless specifically stated otherwise (e.g., The UK Derby, UK Gold Cup, and UK Grand National).
  • No Best Odds Guaranteed (BOG) is payable on International Racing.

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Betzone

BOG Applicability: Available for UK and Irish Horse Racing. (This offer will commence on 08.06.2024 at 10:00:00 and is initially set to run until 31.10.2024 at 23:59:59.

Please note, if your account is eligible for Best Odds Guaranteed, you will be notified via live notification. This concession is not automatically added to new accounts.)

Time of Day BOG Applies: Available after 10:00 UK time on the race day.

Additional Conditions:

  • Races eligible for BOG will display an orange icon with “BOG” at the top right when the race is selected. This icon will appear next to the selection in 'My Bets' once a bet has been placed. If there is no BOG icon, then the race does not qualify for BOG.
  • Excludes Ante-Post, Tote, Pari-Mutuel, enhanced accumulators, and special markets.
  • In the event of a Rule 4, Betzone will pay you at the bigger odds, after the Rule 4 deduction has been applied.
  • The maximum real cash benefit from BOG is £250 per bet/selection. Duplicated bets do not qualify.
  • Bets placed using free bet funds will not qualify for BOG.
  • Offer applies to new and existing qualifying customers only and Betzone reserve the right to remove the offer at any stage.

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Boylesports

BOG Applicability: Best Odds Guaranteed (BOG) applies to win or each-way bets placed on UK and Irish Horse Racing. The offer does not apply to Ante-Post, Tote/Pools, Place Only, or in-running bets.

Time of Day BOG Applies: BOG is available on bets placed after 8am on the day of the race. Bets placed after the race has started or in-running will not qualify for this offer.

Additional Conditions:

  • In the event of a Rule 4 deduction, BoyleSports will still pay out at the better odds after the deduction has been applied.
  • Free bets, cashed-out bets, or voided bets do not qualify for BOG.
  • The maximum additional payout from BOG is £/€50k per day, per customer on BoyleSports' digital channels and Fon-A-Bet.
  • Best Odds Guaranteed is available to eligible UK and Ireland online customers and Fon-A-Bet customers. It is not available to all BoyleSports customers.

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Bresbet

BOG Applicability: No information found regarding BOG on their website.

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Bwin

BOG Applicability: Only applies to UK and Irish racing. If offered on International Racing this will be clearly displayed on individual markets and will apply against the UK Industry Starting Price.

Time of Day BOG Applies: Available from 08:00 UK time on the day of the race.

Additional Conditions:

  • Applies to Race Winner, Each Way, and Multiple bets. Excludes Ante-Post, Forecast, Tricast, enhanced accumulators, specials, and Price Boosts.
  • If a customer takes a price which is subject to a Rule 4 deduction, the Rule 4 deduction will be applied to the fixed odds before they are compared to the Starting Price. If the Starting Price is greater than the fixed odds after Rule 4 has been applied, then the bet will be paid out at Starting Price.
  • In the case of a Dead Heat, deductions will be applied as normal if the Starting Price is paid out instead of the fixed odds price.
  • Any bets that you decide to "cash out" will not be a Qualifying Bet.
  • The maximum additional payout from Best Odds Guaranteed is capped at £20,000 per day. For example, if the horse racing bet (multiple bet or single) at original odds returned £60,000, but with Best Odds Guaranteed applied, the bet returned, £127,000, the uplift (in this case £67,000) would be capped to £20,000 meaning the bet would return £80,000.

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Coral

BOG Applicability: Available to UK & Republic of Ireland residents, aged 18+.

To claim this Sports Promotion, place a real money win or each way single or multiple bet on UK or Irish Horse Racing on the Final Declarations Race Field from 8am on the day of the event. ("Qualifying Bet"). If the Qualifying bet wins and the starting price (SP) is greater than the original price taken, the Qualifying bet will be settled at the bigger odds.

Time of Day BOG Applies: Available from 08:00 UK time on the day of the race.

Additional Conditions:

  • This offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Place Insurance, Win Only Markets or Enhanced Placed markets which are separate to the main ‘Win or E/W’ Market. Bets placed in shops do not qualify unless stated otherwise.
  • Offer is capped at £/€50,000 per customer per day.
  • Any bets that you decide to "cash out" will not be a Qualifying Bet.
  • Rule 4 deductions apply.

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Dragonbet

BOG Applicability: Available for UK & Irish horse races with a green tick next to the race.

Time of Day BOG Applies: Available between 10:30 and the start of the race.

Additional Conditions:

  • Excludes Ante-Post, Extra Markets, and Match bets.
  • The maximum real cash benefit that any customer will receive from BOG is £/€250 per day (a day is 00.00-23.59 CET)
  • Bets placed using free bet funds will not qualify for BOG

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Fafabet

BOG Applicability: Available on UK & Irish horse racing from 08:30 am.

Time of Day BOG Applies: Available after 08:30 each day.

Additional Conditions:

  • Best odds guaranteed does not apply to Ante Post bets, special markets, Enhanced Race Winner or international racing.
  • The maximum payment for best odds guaranteed to any one customer is capped at £/€250 per bet.
  • Free bet funds do not qualify.
  • Rule 4 deductions apply.
  • This offer is limited to one Free Bet award per person/household/IP address.
  • This offer applies to bets placed on the desktop, mobile and Fafabet app.
  • Fafabet reserves the right to cancel an entry to the promotion, terminate any account and withhold any promotional benefits at any time and/ or take such other action as it deems appropriate in its absolute discretion, in particular, but without limitation in respect if we suspect a player is abusing this offer.
  • Fafabet reserves the right to void any bets pre-event and return money to players account that follow a predetermined pattern of suspected bonus abuse.
  • This promotion is subject to change, upon completion of its full duration. Fafabet Terms and Conditions and Betting Rules apply.

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Fitzdares

BOG Applicability: Available for select customer accounts only. Applies to UK and Irish horse racing events.

Time of Day BOG Applies: Only available for bets placed after 9:00 am on the day of the race.

Additional Conditions:

  • BOG is applicable to qualifying accounts with a cap of £1,000 per bet.
  • Bets that are cashed out do not qualify for the BOG offer.

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Geoffbanks

BOG Applicability: Applies to UK & Irish horse races, excluding Ante-Post and Pari-Mutuel.

Time of Day BOG Applies: No specific time stated.

Bet Types Covered by BOG: Best Odds Guaranteed applies to Single Wagers only. (Doubles, Trebles, Accumulators, Lucky 15, 31, 63 bets etc are not included).

Additional Conditions:

  • The maximum stake per bet or per race effected by the Best Odds Guaranteed offer is capped at £200 Win or Each Way for Horse Racing. Any stakes over this amount will be settled at the taken price.
  • Best Odds Guaranteed does not apply to ante post betting, pari-mutuel betting, enhanced accumulators, or any other specials.
  • Best Odds Guaranteed does not apply to wagers placed on horse races 'in running'
  • Geoff Banks Online reserves the right to withhold, restrict or cancel this offer from individual account holders at its own discretion and without prior notice.
  • If the customer takes a price which is then subject to a Rule 4 deduction then the deduction will be fully applied, unless the horse returns at a bigger SP. In which case their bet will return at the SP Price without the Rule 4 deduction. Rule 4s will apply as usual in line with standard racing rules and table of deductions.

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Gentlemanjim

BOG Applicability: No Best Odds Guaranteed offer found for GentlemanJim.

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Grosvenor

BOG Applicability: Available on all UK and Irish horse racing.

  • Does not apply to Ante-Post bets, Daily Racing Specials, Free bets, or Odds Boost tokens.
  • Maximum additional payout from BOG is capped at £25,000 per customer, per day.

Time of Day BOG Applies: Applies to Win, Each Way, and Multiple bets placed after 9am on the race day. Eligible customers will see the BOG icon on the betslip after logging in and before placing a qualifying bet.

Additional Conditions:

  • Offer is limited to one per person, household, IP address, and payment details.
  • Standard Dead Heat rules apply.
  • Grosvenor Sport reserves the right to disqualify customers exhibiting gaming patterns suggesting promotional abuse.
  • Grosvenor may request ID verification as per regulatory obligations.
  • Grosvenor reserves the right to modify or withdraw the BOG offer at any time, without affecting existing qualifying bets.
  • All decisions regarding BOG are final, and general terms and betting rules apply.

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Ladbrokes

BOG Applicability: This Sports Promotion is available to qualifying customers from 02/03/2021 until further notice. If we decide to withdraw this Sports Promotion, this will not impact any Qualifying Bets you have placed during the Promotional Period before such withdrawal.

This Sports Promotion is open to new and existing customers aged 18 years or over with accounts registered in the UK&/or Republic of Ireland and using £/€ real money accounts.

Time of Day BOG Applies: To claim this Sports Promotion, place a real money win or each way single or multiple bet on UK or Irish Horse Racing from 08:00am on the day of the event

Additional Conditions:

  • The offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Money Back x Places, Win Only Markets or Enhanced Placed markets which are separate to the main ‘Win or E/W’ Market. Bets placed in shops do not qualify unless stated otherwise.
  • In the event of a Rule 4, Ladbrokes pays customers at the bigger odds after the Rule 4 deduction is applied.
  • No bets placed after the official off time for this Sports Promotion.
  • A bet will not be considered a Qualifying Bet for the purposes of this Sports Promotion if for any reason it becomes void.
  • Any bets that customers "cash out" will not be a Qualifying Bet.
  • Offer is capped at £/€2.5k per customer per day.

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Leovegas

BOG Applicability: Best Odds Guaranteed and other promotional offers (e.g., bonuses, Free Bets, enhanced prices, and money-back specials) are provided to eligible customers only.

Availability and Notification: Offers are sent via email or SMS to eligible customers, or they may appear in the customer’s account.

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Livescorebet

BOG Applicability: This Offer is available to LiveScore Bet Members who are residents of, and physically located in, Great Britain.

Time of Day BOG Applies: Best odds guaranteed is available only on win and each-way bets placed on UK and Irish horse races from 10 am on the day of each meeting.

Bet Restrictions and Exclusions: The following will not count as a Qualifying Bet for this Offer:

  • Bets made in whole or in part using Free Bet Tokens;
  • Bets on international racing;
  • Ante-post bets;
  • Cancelled, voided, or cashed-out bets; and
  • Bets on derived markets, such as Each Way Your Way, betting without 1, and betting without 2.

Additional Conditions:

  • For eligible participants who place a Qualifying Bet, if the SP return is higher than at the time the bet was placed, LiveScore Bet will pay out the bet into the Member's Account in cash at the SP of the Qualifying Bet selection, up to the Maximum SP Increase Value Cap.
  • The maximum increase per bet or per race under this Offer is capped at £50,000 per Member per day. For example, if a Qualifying Bet is scheduled to return £75,000 at the original odds but would return £150,000 with the Bonus applied, the payout would be capped at £125,000 (£75,000 + £50,000 maximum bonus).
  • In the event of a Rule 4 deduction, LivescoreBet will settle the relevant selection of the Qualifying Bet after applying the applicable deduction.

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Netbet

BOG Applicability: Best Odds Guaranteed cannot be found on the official NetBet website.

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Nrgbet

BOG Applicability: This website does not offer Best Odds Guaranteed on its bets.

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Octobet

BOG Applicability: Applies to all UK and Irish horse racing.

  • If you take a price (early price or show price) on a horse and the starting price (SP) is higher, payout will be made at the SP.
  • Maximum payment for BOG is capped at £150 per single bet.
  • Excludes Ante Post bets, special markets, Enhanced Race Winner, and international racing.

Time of Day BOG Applies: Best Odds Guaranteed applies to bets placed after 08:30 each day.

Additional Conditions:

  • Free Bet: Credited by 2 pm the day after a qualifying bet settles, for use on single bets with odds up to 6/1 (7.0).

* Must be used within 7 days or it will expire.

* Free Bet returns exclude the Free Bet stake.

  • Only one Octobet promotion can be entered at a time, with one entry per household, IP address, email, phone, or payment method.
  • Customers using a proxy server are ineligible.
  • Octobet reserves the right to close accounts, forfeit winnings, void bets, and reclaim bonuses in cases of suspected abuse, including duplicate accounts or attempts to bypass controls.
  • Octobet may amend or withdraw this promotion at any time, with general terms and conditions applying across desktop, mobile, and app platforms.

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Paddypower

BOG Applicability: Paddy Power offers Best Odds Guaranteed on all UK and Irish horse racing from 8 am on the day of the race. If a customer takes a price on a horse and the Starting Price (SP) is higher, Paddy Power will pay out at the bigger odds. To benefit from Best Odds Guaranteed, customers need to "opt-in" on the Paddy Power promotions page. Best Odds Guaranteed applies to singles and multiples on win or each-way markets only.

The maximum payment to any one customer for Best Odds Guaranteed is £1,000 per day.

BOG Exclusions: Best Odds Guaranteed does not apply to:

  • Bets placed at ante-post odds
  • Betting-in-running bets
  • Combined horse bets
  • Forecast, Place Only, Betting Without, and Money Back bets
  • Power Price selections
  • Bets on international racing
  • Bets placed before 8 am on the day of the race
  • Customers whose registered address is outside the UK or Ireland
  • Bets placed using a Power Up
  • Bets placed with a free bet or partial free bet
  • Bets placed with a Money Back Token

Paddy Power reserves the right to exclude selected customers from receiving various promotions, including Best Odds Guaranteed.

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Parimatch

BOG Applicability: This website does not offer Best Odds Guaranteed on its bets.

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Partypoker

BOG Applicability: Partypoker offers Best Odds Guaranteed (BOG) on all UK and Irish races.

Time of Day BOG applies: Bets qualify for BOG when placed after 8 am on the day of the race.

Additional Conditions:

  • BOG applies only to UK and Irish racing and only to Race Winner, Each Way, and Multiple Betting (Combination and System bets). BOG does not apply to Antepost, Forecast, Tricast, enhanced accumulators, specials, or Price Boosts.
  • The maximum additional payout from BOG is capped at £20,000 per day.
  • In cases where a price is subject to a Rule 4 deduction, the deduction will be applied to the fixed odds before comparing to the SP. If the SP remains greater than the fixed odds post-deduction, the bet will be paid out at the SP.
  • In Dead Heat situations, deductions will be applied as usual if the SP is paid out instead of the fixed odds price.
  • Partypoker reserves the right to withhold, restrict, or cancel this offer for individual account holders at its discretion and without prior notice.

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Planetsportbet

BOG Applicability: This website does not offer Best Odds Guaranteed on its bets.

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Rhinobet

BOG Applicability: This website does not offer Best Odds Guaranteed on its bets.

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Skybet

BOG Applicability: SkyBet offers Best Odds Guaranteed (BOG) on horse racing after 9 am on the day of the race, exclusively for customers who have opted into the Sky Bet Club Promotion.

Sky Bet Club

Sky Bet Club is Sky Bet's loyalty scheme, offering members the chance to earn weekly rewards and access exclusive Club benefits like price boosts, cash drops, free spins, and more. To qualify, customers must stake £30+ across the week by 23:59 Sunday. If a customer fails to meet this requirement, they will not earn the weekly reward or unlock Club Exclusives for the following week, though they remain opted into the Sky Bet Club. Failing to qualify for two consecutive weeks will result in being opted out of the Club, requiring re-enrollment to earn rewards again. Qualifying bets must be placed on markets with odds of 1/1 (2.0) or greater on Sky Bet.

BOG Exclusions:

Best Odds Guaranteed does not apply to:

  • Promotional offer races, including money back offers, Price Boost Specials, and Extra Place races beyond standard term
  • Ante-post betting, tote pools, pari-mutuel betting
  • Enhanced accumulators, specials, Sky Bet packaged multiples, and Price Boost Multiples
  • Any Price Boosts created for the above markets

Additional Conditions:

  • Certain conditions may lead to ineligibility for Sky Bet Club, such as Self-Exclusion, Cool Off, Betting Behaviour, or Fraudulent Behaviour, which would result in losing access to BOG on bets placed.
  • The maximum increase per bet or per race due to the BOG offer is capped at £50,000 for horse racing.
  • No separate opt-in for BOG is necessary. For Sky Bet Club Qualifiers, if a price is taken and the SP is higher, Sky Bet will automatically pay out at the higher odds upon bet settlement.
  • If a taken price is subject to a Rule 4 deduction, the deduction will apply unless the horse returns at a higher SP, in which case the bet will pay out at the SP without a Rule 4 deduction.
  • If a customer fails to qualify for the Sky Bet Club in the subsequent Weekly Qualifying Period, they will lose access to BOG. Sky Bet reserves the right to withhold, restrict, or cancel this offer at its discretion with prior notice.

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Sportingbet

BOG Applicability: Best Odds Guaranteed (BOG) at Sportingbet applies only to UK and Irish racing. If offered on international racing, it will be clearly displayed on individual markets and will apply against the UK Industry Starting Price. BOG applies exclusively to Race Winner, Each Way, and Multiple Betting (Combination and System bets). It does not apply to other bet types, such as Antepost, Forecast, Tricast betting, enhanced accumulators, specials, or Price Boosts.

Time of Day BOG Applies: To qualify for this Sports Promotion, customers must place a real money "win" or "each way" bet on UK or Irish horse racing from 8 am onwards on the day of the event (“Qualifying Bet”). If the Starting Price (SP) is greater than the original price taken and the Qualifying Bet wins, Sportingbet will settle the bet at the higher odds.

Additional Conditions:

  • Bets cashed out do not qualify for BOG.
  • If a price taken is subject to a Rule 4 deduction, the deduction will apply to the fixed odds before comparing with the SP. If the SP is higher post-deduction, the bet will be paid out at the SP.
  • In cases of a Dead Heat, deductions will apply as usual if the SP is paid out instead of the fixed odds price.
  • The maximum additional payout from BOG is capped at £20,000 per day.
  • Sportingbet reserves the right to withhold, restrict, or cancel this offer for individual account holders at its discretion and without prior notice.

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Sportingindex

BOG Applicability: This bookmaker does not support Best Odds Guaranteed (BOG), as their primary focus is on sports and fixed odds betting.

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Spreadex

BOG Applicability: This bookmaker does not support Best Odds Guaranteed (BOG), as their main focus is on fixed odds betting and spread betting. There is no evidence to show that they offer Best Odds Guaranteed.

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Starsports

BOG Applicability: Available from Thursday, 13 July 2023. This offer applies to bets placed online only, on UK & Irish Horse and Greyhound racing (including singles and multiples) on race winner markets, placed from 09:00 UK time on the day of the race.

Time of Day BOG Applies: The offer applies to bets placed from 09:00 UK time on the day of the race, on race winner markets only.

Additional Conditions:

  • The offer does not include bets placed with a free bet or partial free bet, Tote, Pari-Mutuel, or derivative markets such as Match Bets, Betting Without, Enhanced Win Only, Specials, or Each Way Extra.
  • In the event of a Rule 4 deduction, the customer will be paid at the bigger odds, after the deduction has been applied.
  • The offer applies to new and existing qualifying customers only.
  • Starsports reserves the right to remove the offer at any stage.
  • A bet will not be considered a Qualifying Bet if it becomes void for any reason.
  • The offer is capped at a £1,000 enhancement per bet/selection (duplicated bets do not apply).

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Talksportbet

BOG Applicability: Available for all UK and Irish horse racing meetings.

Time of Day BOG Applies: Only available for bets placed between 09:00 UK time and the start of the race on the race day.

Bet Types:

  • Applies to Early Price (EP) and Board Price (BP) bets.
  • Valid for single selections on qualifying markets (UK & Irish Horse Racing only).

Additional Conditions:

  • Void bets, bets cashed out (fully or partially), duplicate accounts, in-play bets, ante-post bets, and bets on Extra Markets or Match bets are not eligible.
  • Customers restricted from bonuses or under residency restrictions are ineligible.
  • Real cash benefit from bonuses or concessions is capped at £10,000 per day.
  • Customers can withdraw their real cash balance without impacting qualification or bonuses for this promotion.

Other Conditions: BV Gaming Limited reserves the right to void, suspend, amend, or cancel the promotion at any time. Exceptional events (e.g., race cancellations) may lead to substitutions of rewards or adjustments to terms.

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Unibet

BOG Applicability: Unibet’s Best Odds Guaranteed offer is available daily from 8am on the day of the race for selected UK and Ireland horse racing bets. It applies to single and multiple bets only.

Time of Day BOG Applies: The offer is available from 8am on the day of the race.

Additional Conditions:

  • The offer is not available on ante-post, non-runner no bet, tote/pari-mutuel (bets and dividends), not to win, enhanced win, cover bets, in-play bets, Money Back 2nd/3rd as cash bets, and races with extra places applied.
  • When a customer places a horse racing bet, they can take the price on their selection. If the starting price is bigger, Unibet will pay out at the bigger odds.
  • The maximum daily return per customer from the Best Odds Guaranteed concession is £25,000.
  • Bets placed using a free balance do not qualify for Best Odds Guaranteed.

Promotional Terms and Conditions:

  • Unibet reserves the right, acting reasonably and without prior notice, to withhold, restrict, or cancel this promotion for individual account holders in accordance with its eligibility requirements, bonus abuse policy, and internal trading risk policy.
  • Unibet may reclaim any bonus funds, enhanced payments, or winnings from bonus funds.
  • This promotion is available to individuals aged 18 years and over who have fully registered as customers of Unibet.
  • Employees of Unibet and its affiliated companies, or their family members, are not eligible to take part in promotions.

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VirginBet

BOG Applicability: Virgin Bet’s Best Odds Guaranteed promotion is available to members who meet the eligibility criteria and place qualifying bets on UK or Irish horse racing after 10.00am (UK time) on the day of the race.

Time of Day BOG Applies: The promotion is available from 10.00am (UK time) on the day of the race.

Additional Conditions:

- To be eligible for this bonus, participants must:

  • Be a Virgin Bet member who has accepted the Virgin Bet Terms and Conditions.
  • Be a resident of Great Britain and located in Great Britain when participating.
  • Be 18 years of age or over.
  • Place a bet with one or more win or each-way selections on UK or Irish horse racing after 10.00am (UK time) on the day of the race (a "Qualifying Bet").

- The maximum increase in returns received from this promotion is capped at £50,000 per member per day.

- Qualifying bets exclude ante-post bets, betting in running, derived markets, cashed-out bets, and voided bets.

- In the event of a Rule 4 deduction, the relevant selection of your Qualifying Bet will be settled after the applicable deduction has been made.

Exclusions on BOG:

  • The availability of this bonus is at Virgin Bet's discretion. They reserve the right to restrict the bonus to any member at any time for any reason.
  • Members who are self-excluded will not be eligible to participate.
  • This bonus is subject to the Bonus Rules and Virgin Bet’s Terms and Conditions.

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William Hill

BOG Applicability: William Hill offers Best Odds Guaranteed (BOG) on selected UK horse races available on their site, but it will no longer apply to Irish horse racing or greyhound races (including UK) from 28th September 2022 onwards.

Time of Day BOG Applies: BOG is available from 08:00 AM on the day of the race until the off. Bets placed before will be settled at the price taken or at SP if no price has been taken (effective since 08 January 2025).

Additional Conditions:

  • BOG is available via invite only. Invited customers must opt in to receive BOG.
  • BOG applies to both single and multiple bets placed on qualifying races.
  • If your multiple bet contains BOG races, prices in those races will be honored at either the price taken or the SP, whichever is greater.
  • BOG does not apply to ante-post, tote, or Pari-Mutuel bets, nor does it apply to bets placed on "Pick Your Places," "Lengthen Your Odds," "Place Markets," "Insurance Bets," or "Betting Without."
  • BOG is not available in William Hill shops, including on Self Service Betting Terminals (SSBT) or over the counter.
  • The maximum benefit for BOG is capped at £25,000 per customer per day across all applicable channels.
  • BOG is only available to selected customers. William Hill reserves the right to restrict eligibility for their BOG offer at any time and at their sole discretion.

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While Best Odds Guaranteed (BOG) offers significant advantages for horse racing bettors, it's important to be aware of each bookmaker’s specific terms and conditions.
From qualifying bet types to time restrictions, knowing the ins and outs of BOG can give you an edge when placing your bets.
Be sure to check the eligibility criteria for each bookmaker before you start betting to ensure you’re getting the best possible odds.
With this guide, you're now equipped to make informed decisions and potentially boost your betting returns on UK and Irish horse racing.